Speaking of Sports Logos |
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While I’m on the subject of sports teams logos… here’s a little rant I’ve had stored up in my heart for years. J.R. mentioned in the comments of the last post that he thought some NFL teams logos seemed like they belonged in the Arena League. Ouch. If there’s a sports league with a worse reputation for logos than the Arena League I don’t know of it. One common practice among sports logo designers that just plain drives me nuts, and is very “Arena League-esque,” is featuring sports EQUIPMENT in the logo! It’s as if you’re reminding your fans what sport they’re supporting. I hate the practice, and think it just plain lacks creativity and at it’s worst seems patronizing.
That’s why I think the NFL has far and away the best sports logos of any league. That and NFL logos know that “less is more.” Of the 32 NFL teams only three feature football equipment in the logo – The Dolphins logo has a helmet, and the Jets and Bucs both feature a football. For logos featuring sports equipment they’re pretty subtle. Trust me it could be worse. The NHL has been getting better over the years, slowly working these kinds of logos out of the mix and of 30 NHL teams only 6 feature sports equipment. The Thrashers, Sharks and Capitals all feature a hockey stick, the Avalanche logo includes a hockey puck, not to be outdone the Islanders have a stick and a puck and the Penguins take the cake with a stick, skates and gloves!
And then there are the BIG offenders. Major League Baseball and the NBA.
Just over half (16) of MLB’s teams feature baseball equipment in their logos. The NBA also has 30 teams, 21 of which feature sports equipment in their logo. In these leagues the graphic designer’s plan of action seems to be this – identify ball used in sport… basketball, check. Type team name over basketball, check. Pick font. Bill team.











